Description
What You Will Learn:
- Understand the fundamentals and process for web analytics to make their digital marketing better.
- Understand what Google Analytics or other analytics tools provide without being tied to a tool.
- Demystify the common definitions in Web Analytics
- Understand the difference between Web Analytics and Digital Analytics.
- Learn how to go full circle with Digital and Web Analytics.
- Become confident in using Digital and Web Analytics skills on your resume.
Course Includes:
- 43 min on-demand video
- 1 article
- 1 downloadable resource
- Full lifetime access
- Access on mobile and TV
- Certificate of completion
Course Content:
- Introduction 4 lectures - 17 min
- Process 7 lectures - 26min
English 
Spanish